SEO or SEM or both? Visitors from search engines are some of the most qualified and focused form of visitor that you can get. We build traffic to your website by one or both of two ways.
SEM- sometimes commonly known as Pay Per Click (PPC). This form of marketing is easy and quick and you can see results in a short amount of time. We do nothing to your site, we target your important keywords and bid for the top spots on the search engines.
PROS: Quick to get results, easy to set up.
CONS: More expensive than SEO, not long lasting (you drop off as you stop paying for top spots), and it does not generate as many clicks as natural rankings.
SEO or Search Engine Optimization- The days of tricks and hacks are over. For long term natural rankings you should be concerned with 3 things.
1. Site Structure- This is optimization. We will work on the search engine friendliness of your site. Click here to see more about how your site structure can affect your rankings.
2. Link Building- How many sites are pointing to you. Google and other search engines prefer that links are built naturally. Also, the text of your keywords in the link is also important.
3. Content- A site large in relevant content is more likely to get ranked high on the search engines. The content must be useful to the visitors and relevant to the industry. Google will look for keywords and other words relating to those keywords.
PROS: More clicks, more visitors. More cost effective than SEM in the long run. Perceived value by search engine users. More long lasting
CONS: Takes time, more difficult, Search engine algorithms change
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