Our Search Engine Optimization services begin with an indepth analysis, we will analyze how competitive your industry is, how your competition is doing and what keywords are best targeted for your SEO campaign. We will then begin to optimize your site for those keywords in the search engines, optimize your pages, build strategic links and constantly monitor your site to maintain the rankings. Search engine optimization is a constant process and needs to be constantly evaluated, fine-tuned and implemented again and again. Element Marketing search engine optimization services include the following:

• Initial Analysis - Element Marketing will do an indepth analysis of your site to target roadblocks to successful search engine optimization and areas where we can make improvements. We will also do an analysis of your competition on the search engines, determine how competitive your marketing and keywords are and find areas where we can perform well. Element Marketing will also do some extensive research and analysis on your keywords. We will find all possible keywords pertaining to your business and then narrow them down to those that will get you the best return on your investment.
• Monthly Analytics - Comprehensive tracking software will be installed on your website. The different reports are analyzed monthly and reported to client. Adjustments are made and trends are tracked. Once we analyze the work done, we start over with the above process and start the cycle all over again. You marketing should continue for the life of your site and we are constantly fine-tuning the process.
• Optimization - We will begin by optimizing the pages of our site. We will optimize for important keywords on your existing page copy and if needed will create additional content. We will also help fix navigation by creating keyword rich navigation text, or navigation hyperlinks. Where possible, we will change images of text into actual text without changing the look and feel of your website. We will work on your meta tags, your meta title, your URL's (if they are dynamically generated, we can adjust them to appear static to the search engines). We also do some work with your Headers and Titles and other areas of your HTML code.
• Link Building Services - Continuous link building is done every month. We will target quality websites in related industries. We will build one-way links, which boosts your website's exposure and will increase search engine visibility.