- Search Engine Optimization - Starting off with some analysis, we will check to see how competitive your industry is, how your competition is doing and what keywords are best targeted for your campaign. Then we will begin to optimize your site for those keywords in the search engines, optimize your html, build strategic links and constantly monitor your site to maintain the rankings. Search Engine Optimization is a constant process and needs to be constantly evaluated, fine-tuned and implemented again and again. Click here to read more...
- Web Analytics - Determine how your marketing is doing, fine tune your spending
and put your money where it does the most good. Web Analytics will help you see
where your marketing is performing and where visitors are spending their time
in your site. Valuable information indeed! Click here to read more...
- Pathway tracking
- Keyword tracking
- Marketing campaign tracking
- Technology tracking
- Landing Pages - Some businesses need leads. A landing page is a one page website created specifically to target a certain audience. Commonly it is designed to qualify the visitor and is usually done in conjunction with some Pay Per Click. It can also be a page within your website specifically designed to convert visitors and targeted for certain keywords. Click here to read more...
- Content Pages - - Much more than landing pages. These content pages will be designed specifically for keywords in your industry. The page will be optimized and so will the text for proper keyword density. This page will be another page within your already existing website. Click here to read more...
- Web Design / Authority Website - Separate authority websites can be created
to drive traffic to your website. The sites can be created with an informational
feel, non-threatening to offer legitimate information for internet searches.
The main goal is to offer the information and then offer them the opportunity
to visit your website.
We can also do initial web design to offer a new website to clients who desperately
need one or don't have one. Click here to read more...
- Pay-Per-Click Management - Element Marketing will perform extensive research and analysis of your keywords, help you determine a budget and then manage your pay per click campaign for you. All the while, looking and analyzing to fine tune your marketing and increase the ROI, month after month. Click here to read more...
- Link Building - Element Marketing will steadily build back links to your site. These links will be non-reciprocal. Link building is becoming a more and more important part of marketing. Proper link building can increase your popularity and drive additional traffic to your website. Click here to read more...
- Content Page Design
The search engines are changing their algorithms all the time. It is becoming clear that sites that achieve high rankings are the ones who are experts in their field. Your site should have a lot of content relating to your industry.
When we say content, we are talking about relevant good content. You can't throw up a paragraph of fluff and sprinkle it with your keywords, that won't work. It needs to be real, valuable content for visitors to your site and it doesn't always have to be about your business, it can be related to your business.
For example, you sell parachutes, nice silk ones, hand crafted of the highest quality. It would be good to have content in your site about parasailing, skydiving, base jumping, etc. Your business isn't about base jumping, but it benefits your site to have information relating to it.
You'll also benefit from having information about rip cords, chute packs, how to fold your chute, etc.
The term ontology comes to mind. How related are your pages and the text on each page related to each other?
The benefit to this is to create a site that has valuable information and is viewed as somewhat of an authority in the industry. People will book mark it, people will link to it, and people will share it with friends. There is no need to discuss the implications of this.
Element Marketing can help you build relevant, valuable content to your site. We have content researchers and writers who will go into your site, learn about your product or industry and target areas to write new content. This content will be original in nature and will not be copied from other sites. The content is provided to you and you can use it to bolster your site, to submit articles or newsletters, etc.
If you wish, Element Marketing can create upload the content on an optimized page within your site. Please contact us if you have any questions.
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